Working with e-commerce? How to increase knowledge about your customers using online surveys

When you provide your offer online you lose the personal face-to-face contact you get with customers in bricks-and-mortar stores. It becomes harder to get to know your customers and really understand what they think about the purchase experience and products. Using e-commerce surveys is a great way to start to reduce distance, get closer to customers and initiate an ongoing dialogue. Eventually, surveys will help your company improve in every way, get more loyal customers and increase profitability. Read More »

The quick five-step guide to analysing survey results

Your survey has done its job and the answers have been collected. Now you're standing in front of the results ready to dig for new insights. It can feel a bit overwhelming at first glance, but don't worry – as soon as you get started you will find it quite easy (and probably both fun and a bit addictive too) and we are here to guide you through the whole process. So take a deep breath and jump into our five-step guide about how to become your company's survey analyser pro! Read More »

Stay one step ahead – an API connection can be used to automate feedback management

What is API and how can it help you save time and work more efficiently with feedback from customers and employees? API means Application Programming Interface and makes it possible for one system, for example a CRM system or ERP system, to talk to another system, for example a survey system. This means that a specific event in another system can trigger a survey to be sent out automatically. Read More »

6 steps in planning a survey that will help you avoid the most common mistakes

The better the planning, the better the survey. Spending more time on planning your survey will save you even more time later on. You will have a more reliable result and a higher response rate as good planning helps you discover pitfalls at an early stage, not after the survey has been sent out. Good preparatory work quite simply helps you start off correctly and gives you a clear path to follow throughout the survey work. Here are 6 steps to help structure your survey planning and get going faster. Read More »

Visualise and distribute survey results with infographics

There are numerous ways to prepare and present survey results. If you want to visualise your data easily comprehensible and appealing, infographics provide excellent opportunities to communicate even the most complex or “dry” facts and figures. Well-designed infographics are also ideally suited to generate attention in today’s information overload and to be shared in different social networks. Read More »

Improve your surveys – seven quick steps to write better questions

Your purpose is clear and you know what kind of insights you want to gain with your survey. It’s time to sit down and write the questions. This is really not that hard, but there are a few things that are good to know when writing your questions. Here are seven quick and simple tips that help you write the best survey questions possible. Read More »

Stop evaluating the past – start predicting the future!

What does it take to be able to call your company a customer-centric company? Is it enough to put words like “We think customer first” on your website or in a fancy PowerPoint presentation? Of course not; you have to deliver a great product, in a great way, and you need to provide the customer with great service all the way, even after the point of purchase. Read more about what working with customer feedback in a predictive way means and then ask yourself four questions to find out if your company really does. Read More »

Take the survey and compare! How do you and other companies work with customer feedback?

Most companies will agree that customer feedback is important but how do they work with it? How do companies work practicallly and strategically? Which methods do they use? How do they report and spread results through the organisation? Take our simple survey and then compare your answers with the average. Read more and take the survey here! Read More »

Infographic: Why customer satisfaction is important!

86% of consumers have quit doing business with a company because of a bad customer experience and it is 6 to 7 times more costly to acquire a new customer than retaining an existing one. Everyone knows that customer satisfaction is important but every now and then we need a reminder. Take a look at this infographic to get a short summary of why you need to keep your customers happy! Read More »

Infographic: Why employee engagement is important!

Only 42% of the employees know their organization's mission and 4 out of 10 employees around the world are not engaged in their work. Take a look at this infographic to get a short summary of why it is important to keep your employees happy! Read More »

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