Customer feedback puts the wind in SCA’s sails in the Volvo Ocean Race

As part of the SCA global marketing programme, they have entered a boat into the Volvo Ocean Race, a round-the-world yacht race, with an entirely female crew. To find out how race visitors view SCA and its brand presence, a number of different visitor surveys have been set up targeting a range of target markets. During the leg between Newport and Lisbon, I managed to have a chat with Nina Ekstrand, Brand & Marketing Director of Team SCA Ocean Racing, to learn more about how they are using feedback from customers and the public in the Volvo Ocean Race. Read More »

A lack of time is no excuse for deprioritising customer loyalty

“No, there’s no time to measure and analyse customer loyalty. We have to focus on preventing churn.” I hear variations on this statement every now and then from representatives of various company management teams. A lack of time is a modern phenomenon suffered by most companies. However, the argument above is like putting a plaster on an injury and hoping it will get better instead of trying to heal it from within. Knowing what makes customers leave is always better than taking a chance, and yet many managers still believe that customer loyalty surveys have to be time-consuming and large-sc... Read More »

Why you should get the work council on board when conducting employee surveys

Even though you as an HR Manager know about the advantages of employee surveys and about the value they bring for the whole organization, persuading efforts might be necessary before you start a survey. Especially if employee surveys are not yet well established in your company, it is most likely that you meet opposition: The work council might have concerns about data security, the staff worries about anonymity and their jobs and maybe the management does not back the project assuming high costs and low benefits. Read More »

Why the customer journey plays a significant role for your business

Identifying and grading your customers’ touchpoints in the customer journey are the first steps to enable you to get a full grip of the customer satisfaction levels in your organisation. Allowing customers to give feedback and speak their mind along the way will help give you a full understanding of the customer experience and a great foundation on which to grow and improve your business. Read More »

5 pointers to consider if you REALLY want to measure customer feedback

Successful businesses put their customers at the centre of their corporate culture and they always start with the customer’s best interest in mind when developing processes, products or services. Customer data can help you better understand and use segmentation to identify your best customers. Product and service development should always be made for the best customers – they are loyal and engaged in what you do. But you need to be attentive and listen closely to what your best customers have to say, otherwise they will feel disregarded and will soon be found in your competitor’s nest. Here ar... Read More »

Netigate’s 2014 Employee Report – what 10,000 Swedish employees think about their workplaces

Employees throughout Sweden generally have a positive view of their workplaces, but there are also a number of areas for improvement for Swedish managers to tackle. For the seventh year in a row, we are releasing the biggest aggregated employee report in Sweden, which is based on the results of Netigate’s 2014 employee survey. The result is a compilation of responses from approximately 10,000 individuals in 80 workplaces throughout Sweden. Read more about the results and download the report here. Read More »

The final answer to #dressgate is….

The global debate that raged on Friday 27thFebruary now has come to a final decision according to our study. 55% say the dress is white and gold and only 45% believe that the dress is blue and black. Read More »

All Hearts’ Day – we have now picked a winner

Girlfriends, cousins, parents, pets and colleagues. Those are just a few examples of the people we want to woo on Valentine’s Day. Our All Hearts’ Day competition gained a lot of interest and we have now picked a winner. Read More »

Working with e-commerce? How to increase knowledge about your customers using online surveys

When you provide your offer online you lose the personal face-to-face contact you get with customers in bricks-and-mortar stores. It becomes harder to get to know your customers and really understand what they think about the purchase experience and products. Using e-commerce surveys is a great way to start to reduce distance, get closer to customers and initiate an ongoing dialogue. Eventually, surveys will help your company improve in every way, get more loyal customers and increase profitability. Read More »

The quick five-step guide to analysing survey results

Your survey has done its job and the answers have been collected. Now you're standing in front of the results ready to dig for new insights. It can feel a bit overwhelming at first glance, but don't worry – as soon as you get started you will find it quite easy (and probably both fun and a bit addictive too) and we are here to guide you through the whole process. So take a deep breath and jump into our five-step guide about how to become your company's survey analyser pro! Read More »

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